The Bijenkorf is the award-winning premium department store in the Netherlands with an impressive heritage spanning over 140 years. De Bijenkorf is known for its exclusive range of products, outstanding window displays and innovative marketing.
The Bijenkorf started a ‘web shop’ back in 2009. Currently the web shop is available in 5 languages including Russian and Chinese with everything from e-commerce, in-store products and international Tax Free shopping and has won several awards, for instance the ‘Best-Bricks-and-Clicks’ award.
With such a massive web presence which includes extensive use of video, and thousands upon thousands of products, De Bijenkorf uses MediaFiler Digital Asset Management software for managing a wide range of photographic images such as product and marketing photography. They also use MediaFiler to disseminate and review potential campaigns and concept photography. The six divisions of De Bijenkorf each have their own private archive within MediaFiler. In addition there is also a central corporate media archive within MediaFiler for all companywide material including video clips.