There are still roads that are not merely designed to get you to your destination as quickly as possible. National Tourist Routes are beautiful drives with that little bit extra. The routes are carefully selected by the Norwegian Public Roads Administration, and each of the 18 routes has its own history and character.
It’s the agency’s job to make sure the routes are adapted to travellers’ needs. They do so by building spectacular viewpoints with service buildings, car parks, furniture, paths and art.
Mediafiler Digital Asset Management is very important for the agency’s marketing. The stunning landscape is the Unique Selling Point of Norway and part of their landscape photography managed in MediaFiler is free for download without having to login.
The photo’s are categorized by Norwegian regions. The use of keywords and metadata gives users the option to browse and search in multiple ways.