This Dutch Public Transport Agency wants to encourage people in Groningen & Drenthe to take the bus. While they need to please travellers, at the same time they need to search for suitable solutions to transportation issues within the region.
The Marketing and Communications department plays a central role in the managing and implementing various projects run by the public transport agency. The activities to promote public transport are always matched to the relevant target group relating to various aspects of bus transportation. Naturally most projects and campaigns are often developed in close cooperation with other parties.
While the Agency uses MediaFiler to manage all their media, a range of other companies and colleagues within the province have access to the library, such as bus companies, other transport providers, local municipality and provincial offices and their designers.