“Life’s too short to wear boring sunglasses”. That’s the slogan of the Dutch spectacle distributor NanaWoody &John, who now manage all their digital assets with a MediaFiler Media Library. The company name was inspired by three great spectacle wearers Nana Mouskouri, Woody Allen and John Lennon.
Online presence for opticians
The aim of the company is to promote, link and highlight the independent optician together with their collections of distinctive spectacle frames and sunglasses. Eye candy from both well-known fashion brands and avant-garde eyewear designers. All 1100 independent opticians in the Netherlands are currently shown on their site. Consumers who have visited a shop can post a review online, as well as reading blogs, fashion & news articles on their web site. Making their site number one place to find the newest styles and latest trends in eyewear.
Brand Collections
Now pictures of all their product lines are stored centrally using our MediaFiler Digital Asset Management software, the image library holds all the latest eyewear collections, categorized by brand, great names from Carrera to Tom Ford. Images and video footage may be used on optician’s websites for promotional material and online campaigns. Opticians browse through the images in the Media Library and request content from an administrator. On approval, download links are e-mailed to the applicant who then can supply the pictures to their graphic or web designer.
Improve your online presence?
Start today by managing your digital assets with MediaFiler Digital Asset Management software and improve your online presence. Do not hesitate to contact us to discuss all the numerous possibilities of the media library.
